1
Capitalize on the Demand
Consumers
prefer smokefree housing:
-
In New York, 74% of non-smokers favor no-smoking policies
where they live.1
-
Many renters view smokefree housing as a desirable amenity.
-
In fact, in a 2005 survey, 50% of NYC renters expressed
a willingness to pay more to live in a smokefree building.2
2
Know the Value
Smokefree properties preserve their value:
-
Apartments
that smell of secondhand smoke are harder to rent.
-
Smokey coops and condos are harder to sell.
Smokefree properties lower maintenance costs:
-
Less cleaning is needed when turning over a unit.
-
Less painting is required.
-
Decreased need to clean or replace carpets or window treatments.
-
Less floor and counter damage.
|
Smokefree
properties reduce fire loss:
-
Cigarettes
are a leading cause of residential building fires.3
-
Discounts on fire, life and property insurance are offered
by some companies to smokefree buildings.4
Smokefree
policies are a means for landlords and management companies
to protect property and tenants from the damage caused by
secondhand smoke. And smokefree policy adoption is legal.
3
Profit from Promotion
-
Let consumers know that you represent smokefree properties.*2
-
Add ‘smokefree’ to the drop-down ‘amenities
selections’ for consumers on your web-site.
-
Create a special web section for smokefree housing and/or
list properties as smokefree.
-
Include special ‘smokefree housing’ sections
in brochures and newspaper ads.
-
Remind prospective sellers and buyers of the added value.
*indicates
a definition or exception |
